Active travel
Extreme sports
adventure travel provider
Your adventure, your provider: Find the perfect adventure travel provider for you!
Are you dreaming of an unforgettable adventure perfectly tailored to your needs? Finding the ideal adventure travel provider can be overwhelming. We help you find the perfect partner for your next experience. Start your adventure now – contact us for personal advice!
The topic briefly and concisely
Choosing the right adventure travel provider is crucial for an unforgettable travel experience. Pay attention to expertise, safety, and customization options.
Sustainability and security are playing an increasingly important role. Choose providers who pay attention to eco-friendly practices and ensure high safety standards to strengthen trust.
By carefully selecting a provider that meets your needs, you can increase customer satisfaction by up to 30% and significantly boost the likelihood of repeat bookings, which leads to greater customer loyalty.
Discover the best adventure travel providers for unforgettable experiences! From luxury safaris to action-packed trekking tours – find your next adventure now.
The German travel market is booming, and adventure travel is a rapidly growing sector. With travel spending of 79 billion euros in 2023, representing an increase of 27% over the previous year, the interest in extraordinary travel experiences is immense. This article assists you in finding the perfect adventure travel provider that meets your individual desires and expectations. Whether an exclusive safari, a challenging trekking tour, or a relaxing active holiday – here you will learn how to best plan your next adventure. Seize the opportunity to explore the world in an intense and personal way by seeking out the ideal partner for your next journey.
Adventure travel allows you to experience the world intensely and personally. They are particularly popular among active and nature-loving travellers who seek the extraordinary. Specialised providers, focusing on specific target groups and types of travel, particularly benefit from this trend. The challenge lies in choosing the right provider from a multitude of options. This article offers you a detailed analysis of the top providers and highlights what to look for when making your decision. Get inspired and discover the diversity of adventure travel! Plan unforgettable experiences by comparing offers and choosing the provider that best meets your individual needs.
Marco Polo, Vikings & Mountains & Sea: The top providers in adventure travel comparison
The DEUTSCHLAND TEST study, in cooperation with FactField, surveyed over 8,000 customers to evaluate 166 travel providers across eight categories. A key factor of the study was customer satisfaction, which was determined based on ratings on a five-point scale. In the area of adventure travel, Marco Polo Reisen, Wikinger Reisen, and Berge & Meer were recognized as top providers. These providers excel through their variety, customization options, and high customer satisfaction. The study highlights the importance of specialization and unique offerings to stand out in a highly competitive market. Benefit from these insights to plan your next adventure trip optimally.
The mentioned providers have different focuses and target groups. Marco Polo Reisen focuses on affordable adventure travel for young and older adults, while Wikinger Reisen is a market leader in hiking trips. Berge & Meer offers a wide range of travel options for adventure and relaxation seekers. Below, these providers are presented in more detail to help you choose the right adventure travel provider. This way, you can more easily decide which provider best suits your preferences and offers you an unforgettable travel experience. Use this information to realize your individual travel plans and experience unforgettable moments.
Marco Polo Reisen: Authentic adventures for explorers – insider knowledge included
Target Audiences and Travel Styles
Marco Polo Reisen is aimed at young adults (20-35) and older travellers (35+) who are seeking authentic and affordable adventure travel. The focus is on small groups that enable an intense cultural experience. The trips are individually customizable, allowing each traveller to incorporate their personal interests and preferences. Marco Polo Reisen offers both team-based and independent travel styles to meet the diverse needs of its clients. The possibility for individual customization is supported by online communities and expert consultations, which enhances customer satisfaction. Take advantage of the flexibility and tailor your journey according to your personal wishes.
The Marco Polo Scout as the Key to Authentic Experiences
A key unique feature of Marco Polo Reisen is the Marco Polo Scout. This scout is either a local, German-speaking guide or a German guide with extensive local experience. The Scout provides insider knowledge, offers logistical support, and gives cultural insights. This contributes to an authentic and unforgettable travel experience. Furthermore, Marco Polo Reisen is committed to sustainability and offsets the CO2 emissions of flights, accommodations, and transport. This is especially important for environmentally conscious travellers. More information on travel safety measures can be found in the section Current Travel Safety on the Marco Polo Reisen website. Discover the world with an experienced scout by your side and embark on unforgettable adventures while simultaneously contributing to environmental protection.
Wikinger Reisen: Hiking and Activity Holidays – Experience Nature with the Market Leader
Extensive Range of Active Holidays
Wikinger Reisen positions itself as a market leader for walking tours and Germany's largest active tour operator. The company offers a wide range of active holidays, including walking tours, trekking tours, cycling holidays, e-bike tours, and much more. There are both guided group tours and individual adventure trips, ensuring there is something for every taste and fitness level. The tours are led by German-speaking, highly trained tour guides, who ensure a high level of quality and safety. Individual tours offer GPS tracks and digital route descriptions. Choose from a variety of activities and types of trips to create your ideal active holiday and enjoy nature to the fullest.
Target Audience and Values
The target audience of Wikinger Reisen are nature-loving travellers who value sustainability and quality. They seek to experience the country and its people and are looking for simple or sporty walking or cycling tours. Wikinger Reisen also offers special deals for singles & solo travellers. The company is deeply committed to social & ecological responsibility through the Georg Kraus Foundation and promotes responsible tourism. Efforts include women's empowerment, hunger relief, education, and climate protection. Find out more about Wikinger Reisen's sustainability initiatives here. Get involved in a responsible travel industry and support a company that places social and ecological values at the forefront. Take advantage of the special offers for solo travellers and discover the world in a sustainable way.
Berge & Meer: Variety for adventure and relaxation seekers – Find your dream holiday
Extensive Product Portfolio
Berge & Meer appeals to both adventure seekers and those seeking relaxation, offering an extensive product portfolio that includes tours, cruises, beach holidays, short trips, and combination holidays. This diversification enables the company to cater to various segments of the travel market. There are both guided group tours and individual travel options to meet the diverse needs of customers. A special focus is on feature hotels, some of which Berge & Meer markets exclusively. Choose from a wide range of travel types and find the perfect offer that matches your individual needs and preferences. Benefit from the variety and flexibility that Berge & Meer provides.
Focus on Experience, Trust, and Customer Satisfaction
Berge & Meer emphasises experience & trust for over 45 years as an important distinguishing feature. The company offers package holidays with no hidden costs, individual travel options, and a high level of customer satisfaction. Regular customers recommend Berge & Meer, which is a testament to the high quality of their offerings. The feature hotels are characterised by an attractive price-performance ratio, an extraordinary location, and a wide range of activities. If you would like to learn more about the offers from Berge & Meer, visit the website here. Take advantage of the extensive experience and high level of customer satisfaction that distinguishes Berge & Meer. Discover attractive package holidays without hidden costs and enjoy unforgettable holiday experiences in exceptional hotels.
Globetrotter Adventure & Adventure Kingdom: Specialists for unforgettable nature experiences
Globetrotter Adventure: Specialists in Nature Experiences
Globetrotter Adventure focuses on adventure and active travel in nature. The company offers both guided group tours and individual travel planning. Destinations include mountain regions, Kilimanjaro, Patagonia, Asia and Europe. Activities on offer include hiking, trekking, cycling and winter activities. Globetrotter Adventure considers itself a specialist in adventure and active travel in nature, placing importance on handpicked tours and sharing personal experience. More information can be found on the Globetrotter Adventure website. Experience unforgettable adventures in the world's most beautiful natural regions and benefit from the expertise and experience of Globetrotter Adventure.
Adventure Kingdom Experience Tours: Individual Small Group Trips
Adventure Kingdom Experience Tours specialises in individually guided small group adventure tours with high quality and safety standards. The company offers both winter and summer experiences. The geographical focus is on the Alps, Scandinavia, Nepal, Iceland, the Seychelles, South Africa, Estonia and Peru. The range of products includes snowshoe tours, igloo building, husky tours, mountain tours, trekking tours, sailing trips, safaris and micro-adventures. Adventure Kingdom Experience Tours has received numerous awards, including the 'Tourism Heroes' Award at the CMT Fair in Stuttgart in 2025. Visit the Adventure Kingdom Experience Tours website to learn more. Discover the world in small, exclusive groups and experience unforgettable outdoor adventures with the highest quality and safety standards. Benefit from the expertise and accolades of Adventure Kingdom Experience Tours.
Target Audience Focus: How to Find the Adventure Travel Provider That Truly Suits You
Target group segmentation is a crucial success factor in the adventure travel market. Providers such as Marco Polo Reisen segment their offerings by age groups, interests, and travel styles. Wikinger Reisen takes age into account in guided walking tours and active long-haul journeys. This targeted approach allows providers to tailor their marketing strategies to the specific needs and interests of their respective target groups. It is important that you know your own preferences and expectations to find the right adventure travel provider. Ask yourself what type of adventure you are looking for, what activities you enjoy, and what requirements you have for accommodation and catering. Use the providers’ targeted approach to find the perfect offer for your individual needs.
The customisation of travel experiences is becoming increasingly important. Customers are increasingly expecting individual customisation options and personalised services. Online communities and expert consultations can help put together the perfect trip. Providers who respond to customer feedback and continuously improve their offerings have a clear competitive edge. Make sure that the adventure travel provider of your choice is flexible in accommodating your wishes and offers you a tailor-made travel experience. Only then can you ensure that your adventure holiday becomes an unforgettable experience. Take advantage of the customisation options and design your trip according to your personal ideas to create an unforgettable experience.
Sustainability & Safety: What you should definitely consider on your adventure trip
Sustainability in Tourism
Sustainability is playing an increasingly significant role in choosing an adventure travel provider. Environmental awareness and social responsibility are crucial criteria for many travellers. Wikinger Reisen emphasises its social and ecological responsibilities through the Georg Kraus Foundation. Marco Polo Reisen offsets CO2 emissions. Ensure your chosen provider prioritises sustainable practices and collaborates with local experts. Gentle tourism and environmental protection should be at the forefront. Research the provider's sustainability initiatives and support companies committed to a responsible travel industry. Choose a provider dedicated to sustainability and contribute to protecting the environment and supporting local communities.
Safety and Risk Management
Safety is also a crucial aspect of adventure travel. Abenteuerreich Erlebnistouren values high safety standards. Marco Polo Reisen offers up-to-date travel safety information. Learn about the provider's safety precautions and emergency plans. Open communication about risks and safety measures builds trust with customers. Ensure your chosen provider has qualified guides and comprehensive insurance. This allows you to enjoy your adventure holiday worry-free and focus on the experiences. Ensure that your provider meets high safety standards and fully informs you about risks and safety measures, so you can enjoy your trip worry-free.
Adventure Travel of the Future: Trends, Perspectives, and How You Can Benefit Now
The adventure travel industry is constantly evolving. Sustainable tourism, technology-enhanced experiences, and personalisation are the trends of the future. Providers who respond to these developments and adjust their offerings accordingly will succeed. The importance of online booking platforms and digital marketing strategies continues to grow. Customers seek inspiration online and compare offerings. Providers must invest in their online visibility to reach potential customers. The challenges of the industry lie in competitive pressure, safety risks, and sustainability requirements. The opportunities lie in the growing market, specialisation, customisation, and technological innovations. Embrace the trends of the future and find a provider that focuses on sustainability, technology, and personalisation.
Adventure travel will continue to gain importance in the future. Providers focusing on sustainability, safety, and customer-centricity will be successful. Make use of the diverse opportunities the market offers and find the adventure travel provider that perfectly suits you. Your next adventure is already waiting for you! Are you ready to explore the world? Start your search for the perfect adventure travel provider now and experience unforgettable moments. Contact us today here to start your personalised consultation and plan your next adventure. Benefit from the wide range of offers and find the provider that best meets your individual needs to experience unforgettable adventures.
Further useful links
Deutscher Tourismusverband: Latest figures, data, and facts about the tourism market in Germany.
Federal Statistical Office of Germany: Provides detailed tourism statistics.
FAQ
What makes a good adventure travel provider?
A good adventure travel provider is characterized by expertise, safety, sustainability, and customization options. Experience and positive customer reviews are also important indicators.
What types of adventure travel are particularly popular?
Particularly popular are walking tours, trekking tours, cycling tours, exclusive safaris, and tailored adventure experiences. Luxury adventure travel is also becoming increasingly popular.
How do I find a provider that suits my individual needs?
Pay attention to the providers' target audience segmentation. Compare the offers in terms of activities, difficulty level, accommodation, and catering. Use online communities and expert advice to put together the perfect trip.
What role does sustainability play in adventure travel?
Sustainability is playing an increasingly important role. Make sure the provider adheres to environmentally friendly practices, supports local communities, and offsets CO2 emissions.
How important is safety in adventure travel?
Safety is of utmost importance. Find out about the provider's safety precautions and emergency plans. Look for qualified guides and comprehensive insurance cover.
Do adventure travel providers offer customizations?
Many providers offer customization options and personalized services. Use these to design your trip according to your personal preferences.
Which providers have been particularly recognized in the field of adventure travel?
The DEUTSCHLAND TEST study has recognized Marco Polo Reisen, Wikinger Reisen, and Berge & Meer as top providers in the field of adventure travel.
What are micro-adventures and who are they suitable for?
Micro-adventures are short, often one-day adventures in nature, particularly suitable for families, professionals, and anyone with little time who still seeks an unforgettable experience.
